AAK Hydraulic Valve Never Use Promotional Letter and Stick to 5A for Market Promotion

China [CN]

Last weekend, my friend, a colleague of hydraulic valves asked for advice on the promotional letter template. He also wanted to expand the international market of hydraulic valves. He knew that AAK hydraulic cartridge valves had been exported for more than 10 years and had many customers, so he subconsciously thought that the promotional letter of AAK hydraulic valves should be good and wanted to learn from it. I told him that AAK hydraulic valve has no fixed promotional letter template, and rarely sends promotional letters to customers. This guy mistakenly thought that I was unwilling to send them the promotional letter.

Frankly speaking, 10 years ago, perhaps a good promotional letter might have made customers reply to you. Now, it's hard. For foreign trade promotion, I think the most unpromising thing is to send promotional letters. Why?

1) Take the initiative to do door-to-door selling, what do customers think of you and what do you think?

2) Without a little trust foundation, what you say is floating clouds in the eyes of customers.

3) Sending promotional emails without permission is like sending leaflets when meeting people on the road.

I heard the "news" of a foreign trade enterprise before, which is actually old news. A team of dozens of people used promotional letters to find customers. As a result, the email server was judged to be a spam server, resulting in that the mailbox could only receive emails, but can not send emails. Surprisingly, it has been more than once. Why not change the practice of sending promotional letters? Because the thinking is solidified, always think that the old method is better. In the past, they must have achieved great success in promotional letters, so they stuck to it. I think this is also the reason why my friend asked me for the promotional letter template of hydraulic valve development.

My thinking is, why do I have to go to customers and not let them come to me on their own initiative? Why can't the role be reversed? My philosophy: no business without trust, no price without value.

Now many European and American customers work 3 days a week + 2 days at home, thanks to Online. AAK hydraulic valve adheres to the self media content marketing. AAK hydraulic valve content is displayed on its official website, more than 50 B2B platforms, Google's homepage, mainstream social media etc. At present, there are more tools and means, and a large enough stage matrix has been formed. These stages are where we, hydraulic cartridge valve manufacturers or other manufacturers, can perform and show. Of course, this job is really not easy, and it is impossible for a salesperson who does not understand 5 things (raw materials, process, technology, equipment, and quality control). This era not only requires you to know 5 things, but also requires you to be proficient.

Where is the key?

1) Content, content, content. AAK hydraulic valve insists on writing what customers want to see.

2) Your content reaches customers, and your content affects customers.

3) Trust, trust, trust, only trust you, customers will be willing.

Don't think about IP and brand. Trust is the most reliable. Conversely, without trust, how could it be called IP and brand? What is the essence behind IP and brand? Trust! Marketing actively, waiting customers passively. You have an epiphany. So it is. Most of the time, your epiphany is just the basic skill of others.

In the past, the core of sales was that I was proactive enough to find you everywhere. After I found you, I pursued you and insisted on pursuing you. The logic of AAK hydraulic valve practice is 5A, that is, 5 steps: Aware, Appeal, Ask, Act, Advocate. The goal of AAK is to achieve mental availability and physical availability. To put it more generally, you can think of AAK hydraulic valves, and can buy AAK hydraulic valves.

To explain 5A with an example, everyone knows that there are different kinds of laundry detergent in the market, and there are many people selling laundry detergent live now. If you are in the broadcasting room, you encounter a special detergent. Oh, there is also this kind of laundry detergent, which is the first step of Aware. You take some time to find out that this detergent looks good and attracts you. This is the second step of the Appeal. One day, your family needed laundry detergent. When you think about it, you went to search for the special laundry detergent you saw last time. This is the third step, Ask. After communication, you felt that the service was also good, so you placed an order. This is the Act in step 4. After using it for a period of time, the effect of laundry detergent is really good. You has changed from a user to a loyal user and even recommended it to your friends. This is Advocate in step 5.

Of course, it is not easy to insist on doing 5A. Many times, you think you have worked hard, but it has no effect. The limit you think is just the starting point of others.

AAK hydraulic valve, stick to the difficult road, no matter how far, it will eventually arrive.

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