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In August, 2005, while still cherishing its blooming age, LongRun Group explored its business into Pu-erh tea industry. Together with 2 million tea-planters in Lincang city, LongRun built the product chain from the enterprise to the tea planters, to the producing bases, and to the market. LongRun Tea built Fengqing LongRun Tea Factory, reconstructed Yuanxian Tianlong Tea Factory and Changning Tea Factory, all in accordance with QS, the National Quality Standard System. LongRun makes tea according to the standard of drug production, and all of its tea products should be subject to 86 steps of quality control before being put on shelves. Furthermore, it established Guarantee Corporation to provide the tea planters with mortgage loans, in order to practice a financial innovation. By working together with Yunnan Agricultural University, LongRun also founded the World’s first Pu-erh Tea College and Research Institution.
In its tea business, LongRun sticks to the so-called “Health-health Ideal”, which means conservation of environment and keeping our body healthy during tea production and promotion. LongRun Tea is dedicated to providing the customers with safe, clean, and healthy Pu-erh tea with strict quality assurance and quality control. LongRun Tea conserves the traditional technologies of Pu-erh tea making, and innovates the deep-processing technologies to provide new products as well. And by launch of a series of instant Pu-erh tea products, LongRun Tea Group has took the lead in the wave of Pu-erh tea innovation, which promotes the Pu-erh tea worldwide as a health drink.
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